For local tradespeople & retailers
While you're on the tools, jobs are going to someone else.
Setout Digital builds your online presence — website, Google, and social — completely done for you. So when someone searches for what you do in your area, they find you.
Free 20-min call · No commitment · Response within hoursThe work is there. You're just not being found.
Invisible on Google
When someone searches "plumber near me" or "electrician in [town]", you're not on the first page. That's where every new customer starts.
Website that doesn't convert
If you even have one, it probably looks outdated. Customers don't call businesses they don't trust.
No social presence
Competitors with half your skill are posting every week and winning jobs that should be yours.
Relying on word of mouth
Referrals are great until they dry up. You shouldn't have to wait and hope.
Up and running in under two weeks.
We learn your business
One call. We find out your service area, your best jobs, and what your competitors are doing wrong.
We build everything
Website, Google Business Profile, social accounts. All set up, all optimised. You don't touch the backend.
You start getting found
Content goes live, your Google presence is active, and customers can find and contact you immediately.
Not an agency. Not a DIY tool. Something better.
Most businesses are stuck between paying agency prices they can't afford, or spending hours on tools they don't have time to learn. Setout Digital is the third option.
| Feature | Setout Digital | Traditional agency | DIY (Wix / Squarespace) |
|---|---|---|---|
| Cost | From £599 | £2,000–£10,000+ | £10–£30/month + your time |
| Time to live | Under 2 weeks | 6–12 weeks | Weeks of your own time |
| Done for you | ✓ Completely | ✗ | ✗ |
| Trade knowledge | ✓ Built into every decision | Rarely | Never |
| AI-powered | ✓ Always | Sometimes | No |
| Ongoing support | ✓ Included in Growth plan | Expensive add-on | None |
| Contracts | None on Starter · Monthly on Growth | 12 months minimum | Monthly |
AI-powered, not outsourced
We use cutting-edge AI tools to build faster and smarter than any traditional agency. The savings go straight to your price.
We've been in your position
Setout was founded because finding affordable, quality digital help as a small business is genuinely hard. We know because we lived it.
Trade-specific, not generic
We don't build corporate websites. Every decision — the copy, the layout, the SEO — is built around what makes a local tradesperson trustworthy.
No jargon, ever
Plain English throughout. You'll always know exactly what we're building, why, and what it means for your business.
Fast by design
Our workflow is built around speed. While most agencies take months, we're live in under two weeks. Every week offline costs you jobs.
You own everything
Your website, your Google profile, your social accounts. They belong to you from day one. No lock-in, no hostage-taking.
Everything done for you. Nothing left out.
One service. One price. Your entire digital presence — built, set up, and handed over ready to go.
Professional website
A fast, mobile-first website built to convert visitors into enquiries. Clean design, your branding, your services, your contact details. Done.
Google Business Profile
Set up and fully optimised so you appear in local searches and Google Maps. The first thing customers see when they search for your trade in your area.
Social media setup
Facebook and Instagram accounts created, branded, and ready to post. We set the foundation — you post when you want, or we can manage it ongoing.
Enquiry flow
Every touchpoint connected. Website contact form, click-to-call, WhatsApp link, Google reviews link. Customers can reach you however they prefer.
Want more?
Once your digital presence is established, we also offer AI-powered admin and finance optimisation — quotes, invoices, bookkeeping workflows, all streamlined. Ask us about it.
Get in touch →One extra job a week more than covers this.
Straightforward pricing. No hidden fees. No long contracts to start.
- ✓ Professional mobile-first website (up to 5 pages)
- ✓ Custom domain setup guidance
- ✓ Google Business Profile — created and fully optimised
- ✓ Facebook Business page — created and branded
- ✓ Instagram account — created and branded
- ✓ Enquiry flow (contact form, click-to-call, WhatsApp, reviews)
- ✓ Basic on-page SEO (title tags, meta, local keywords)
- ✓ 1 round of revisions
- ✓ Handover guide for managing your accounts
- — Ongoing content or posting
- — Monthly reporting
- — Ongoing SEO updates
- — Priority support
- ✓ Everything in Starter
- ✓ 3 social posts per week — written, designed, scheduled
- ✓ Monthly Google Business Profile update
- ✓ Monthly local SEO audit and directory update
- ✓ Monthly plain-English performance report
- ✓ Google reviews management
- ✓ Website content updates
- ✓ Priority support (response within 4 hours weekdays)
- ✓ Quarterly strategy review call
- — Paid advertising management
- — Video production
- ✓ Multi-location businesses
- ✓ Paid ads (Google Ads / Meta Ads) management
- ✓ AI-powered admin and finance optimisation
- ✓ Video content creation
- ✓ Any scope not covered by Starter or Growth
Every package starts with a free 20-minute discovery call. We'll tell you honestly which plan fits — or whether you need either of them at all.
If you're not happy, we fix it. Simple.
Every website we deliver comes with a revision guarantee. If something isn't right after delivery — the copy, the layout, the colours, anything — we fix it until you're satisfied. No argument, no extra charge. We'd rather spend an extra hour getting it right than have a client who isn't proud to show people their site.
We take on a limited number of new clients each month to make sure every project gets our full attention. If you're interested, it's worth getting in touch sooner rather than later.
Built by someone who needed it and couldn't find it.
Setout Digital started from a simple frustration. Here's what happened.
"I was trying to build my own business. I knew what I needed — a proper website, a Google presence, something that looked professional. But every agency wanted thousands of pounds and weeks of my time. The DIY tools were cheaper but took forever to learn. There was nothing in the middle."
I'm Noah, the founder of Setout Digital. I set this up while building my own startup from scratch — no budget, no team, no template to follow. I needed a digital presence that looked credible and professional, and I needed it without paying agency prices I simply couldn't justify at the time.
So I learned it myself. I spent months mastering website builds, Google Business Profile optimisation, social media setup, and — crucially — how to use the latest AI tools to do all of it faster and better than the traditional way. What used to take an agency six weeks, I can do in under two.
Once I had that figured out for my own business, the answer was obvious. There are thousands of tradespeople and small business owners across the UK in exactly the position I was in — skilled at what they do, invisible online, priced out of proper help. Setout Digital exists to fix that.
You work with me directly. No account managers. No juniors picking up your project. I build it, I set it up, I make sure it works. And because I've been where you are, I know what actually matters — and what doesn't.
Three things we never compromise on.
Honest
We tell you what you need, not what earns us the most. If we genuinely can't help, we'll say so and point you in the right direction.
Fast
AI-powered workflows mean we deliver in days, not months. Most clients are live within two weeks of their first call.
Invested
Your results matter to us beyond the invoice. If something isn't working, we fix it. We want you to come back — and to tell others.
Results over claims.
We're building our client portfolio. Here's what we've already delivered.
What clients say
"Finally look like a proper business online. Got three enquiries in the first week."
"Had no idea how much work I was losing by not being on Google properly. Wish I'd done this sooner."
"Didn't have to do anything. Told them what I needed and it was just done."
Things you're probably wondering.
We'd rather answer them here than waste your time on a call.
Let's get you found.
Free 20-minute discovery call. We'll tell you honestly if we can help.
Thanks — we'll be in touch within a few hours.
We'll review your message and get back to you shortly. We're looking forward to chatting.